Email Marketing Part 1: E-Mail That Gets Action
The goal in this short series is show you how to get e-mail that works in marketing. Our premise here is that you are interested in something beyond ‘spray and pray’ (spam). The biggest mistake the...
View ArticleE-Mail Marketing Part 2: The Dreaded I Word
In E-mail Marketing Part 1 we saw the fatal flaw of how the author of the e-mail marketing message jumps to a call to action without attracting attention (interest) with a crappy subject line. The...
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